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There was a time when Carnival operated some of the biggest cruise ships in the world. "Carnival cruises are the perfect vacation to enjoy with those you've missed having fun with over the past year." The spot is the first installment of the brand’s newly-launched ‘Now We’re Voyaging’ campaign. It builds on the brand’s prior marketing efforts, which have similarly emphasized the cruise line’s suite of onboard amenities and entertainment offerings. It’s 2021 ‘Set Sail the Virgin Way’ campaign spotlighted Scarlet Lady’s ocean-view running track, on-deck pools, chic lounges, game halls, upscale restaurants and more.
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Carnival allows you to bring one bottle of wine or Champagne per person onto ships at boarding plus up to a dozen standard cans or cartons of nonalcoholic drinks such as sodas. In general, the production shows aren't nearly as sophisticated — or as long — as what you'll find on Royal Caribbean or Norwegian ships. The overarching idea for Carnival's ship deployments is that a large percentage of the U.S. population can reach one of the line's ships by car, saving the cost of flights. However, with two exceptions, they're not giants by today's standards.
Carnival TV Spot, 'Vacation Fun: Family' Featuring Shaquille O'Neal
The heart of the program, called Camp Ocean, brings free, supervised activities daily for children aged 2 to 11. The line splits children here into three age groups — Penguins (aged 2-5 years), Stingrays (aged 6-8 years) and Sharks (aged 9-11 years). Carnival claims to draw more children than any other cruise line. So perhaps it makes sense that it has one of the most extensive children's programs at sea. The line has formal children's programming and activities for children as young as 2 years old through the age of 17. On one of Carnival's newest ships, Carnival Panorama, there's no RedFrog Pub, but the Smokehouse Brewhouse has a stage that's home to live music nightly and some of the ship's karaoke sessions.
Onboard Activities
A Carnival passenger taking seven-night cruises will hit the Platinum level during their 11th sailing. Sail a few longer voyages, like a transatlantic sailing, and you could reach it even sooner. In addition to entertainment spaces, the interiors of Carnival ships are loaded with other venues where passengers can kick back and let loose day and night, including a wide range of bars, lounges and nightspots. For the most part, Carnival ships don't have quite as many features on board as Royal Caribbean or Norwegian vessels, in part because they're not as big.
They're still packed with a variety of attractions, including multiple entertainment venues, casinos, spas and lots of deck-top fun zones such as water parks and ropes courses. You'll find at least one of its ships sailing out of pretty much every major port city around the country. This is a notable change for the brand from just a couple of decades ago.
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Designed to be quick and digestible, they typically last around 30 minutes and have relatively small casts (just eight on some ships). At one level, Carnival can best be described as a working man's or working woman's vacation. The typical Carnival customer is a teacher, a nurse, a firefighter, a contractor or the like, either still working or retired. Carnival trips are all about letting loose and having a good time.
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However, the line's next-biggest vessel, the 4,090-passenger Carnival Venezia, measures just 135,225 tons. That's about 40% smaller than the biggest ships operated by Royal Caribbean. This is, after all, the brand that for many years held a Hairy Chest Contest around the pool deck on every voyage, to a standing-room-only, hooting and hollering crowd. You’ll do more than just pass the time as you sail from port to port.
The Carnival Cruise Line fleet
Cabins on recently unveiled or overhauled vessels have a soothing palette of creams and blues. Cabinetry in these rooms is a crisp and clean faux wood, and cabin bathrooms are neutral. Carnival draws a lively, outgoing crowd looking to be part of the action. Carnival has just begun operating its first truly giant ships in years, the 181,808-ton, 5,282-passenger Mardi Gras and the 183,521-ton, 5,374-passenger Carnival Celebration.
All paid media and integration elements were created by Initiative and supported by the public relations consultancy LDWW. The ongoing ‘Now We’re Voyaging’ campaign seeks to bolster brand awareness and brand love ahead of the introduction of the new ships. Created in collaboration with creative agency VMLY&R, the spot, dubbed ‘The Voyage,’ promotes the soon-to-be-expanded cruise line.
MIAMI, Dec. 16, 2021 /PRNewswire/ -- Carnival Cruise Line will launch a new marketing campaign, "Funderstruck," that invites people to choose fun again by booking and taking a vacation with America's cruise line. Carnival ships also call at other corporate-managed destinations, including Amber Cove, Grand Turk and Half Moon Cay. The latter has been a tendering call, but a pier project is underway, which will allow ships to come alongside. That said, given the complexity of booking a cruise — there are a lot of decisions to make during the booking process; trust us — we recommend you use a seasoned travel agent who specializes in cruises. The second-to-highest tier, Platinum (75 points), brings such perks as priority check-in and boarding, priority debarkation, priority dinner reservations, priority spa reservations and priority water shuttle boarding. Platinums also get complimentary wash-and-fold laundry service (with a limit of two to five bags, depending on the length of the cruise).
When it comes to raucous, though, nothing on Carnival ships quite compares to the frequent karaoke nights on board. Sometimes held in a secondary lounge or a shipboard pub, karaoke on Carnival draws a big crowd. Passengers come prepared with rehearsed songs and sometimes even their own guitars. Carnival is also well known for the Punchliner Comedy Clubs on its ships, which draw quality comedians and can get a little raucous late at night with adult-only performances.
Carnival is finishing the year with a very successful restart of its guest operations, following an industry-wide, 16-month pause in the U.S. Carnival has returned 19 of its 22 U.S-based ships – including its newest ship, Mardi Gras, as it solidifies its position as America's Cruise Line sailing the most guests of any cruise line. Looking to 2022, its entire U.S. fleet and all ten of its year-round home ports will be back to full guest operations in March, in time for the cruise line's 50th birthday. Carnival will also take delivery of two more ships in 2022 as it grows its guest capacity to more than pre-pandemic levels. Carnival has been rolling out faster Wi-Fi systems across its fleet in the last couple of years, such that you can now stream video on some ships.
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